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AI in Marketing: The Path to Practical Perfection

Lisa Lightband
4 min readOct 26, 2023
Photo by Igor Omilaev on Unsplash

Artificial intelligence (AI) and marketing: a match made in digital heaven, right? Well, it’s not all about the buzzwords. In this article, we’re going to journey through the AI landscape and uncover the gems — those practical AI applications that can elevate your marketing strategy.

AI: Not Just Hype, But Real Impact

AI isn’t a future concept; it’s here to stay, and it’s transforming how we do marketing. Gone are the days of random shots in the dark. AI has infiltrated every facet of marketing, from content creation to understanding your audience better than ever before. Let’s explore these practical AI applications that are not just real but revolutionizing the marketing world.

AI Basics for Savvy Marketers

The Magic Content Generator:
Imagine having an assistant that crafts engaging, on-brand content in the blink of an eye. AI can do that, and it can do it at scale.

Smart Lead Scoring:
Tired of chasing leads that lead nowhere? AI helps you identify the gold mines, making your sales team’s life a lot easier.

The Power of Personalization:
Ever wished you could speak to each customer individually? AI can make that dream a reality…

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Lisa Lightband
Lisa Lightband

Written by Lisa Lightband

AI Enthusiast | Tech Facilitator | Content Creator. Using AI to lead by example, showing that anyone can create a sustainable online income using AI

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