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Beyond Likes: Building a Social Media Presence with Purpose and Precision

Lisa Lightband
4 min readNov 21, 2023

In the ever-evolving digital realm, creating a formidable social media presence goes far beyond accumulating likes and follows. It’s about weaving a narrative that resonates with your audience, aligning with your business objectives, and making a lasting impact in the noisy world of social media. Join me on a journey as we go beyond the superficial metrics and delve into the intricacies of building a social media strategy that’s both purposeful and precise.

Unveiling the Heartbeat of Your Audience

Before embarking on the social media adventure, let’s pause to understand the heartbeat of your audience. Picture this: social media platforms as bustling cities, each with its own vibe and culture. Your audience is the thriving community within. By decoding their preferences, habits, and demographics, we can tailor our strategy to seamlessly integrate with their online habitat.

The Art of Demographic Dance

Dance to the beat of your audience’s demographics. Is your community buzzing on Instagram’s energetic dance floor, or do they prefer the calm networking atmosphere of LinkedIn? Let’s find your rhythm and synchronize with the platforms that resonate most with your audience.

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Lisa Lightband
Lisa Lightband

Written by Lisa Lightband

AI Enthusiast | Tech Facilitator | Content Creator. Using AI to lead by example, showing that anyone can create a sustainable online income using AI

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