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Demystifying SEO: A Step-by-Step Guide to Boost Your Website’s Ranking

Lisa Lightband
3 min readSep 28, 2023
Photo by NisonCo PR and SEO on Unsplash

I know you’ve heard the buzz about Search Engine Optimization (SEO), and perhaps you’ve even dipped your toes into the SEO ocean, only to be left feeling like a ship lost in a sea of algorithms and keywords. Fear not, because I’ve been there too. In this article, I’m going to demystify the SEO journey, drawing from my own experiences navigating the maze of search engine rankings. We’ll tackle the two most common pain points: the complexity of SEO and the patience it demands.

Step 1: Decoding the SEO Alphabet Soup

The SEO world often feels like it’s speaking in a secret code, but it’s time to unlock the cipher. Start with the basics:

  1. Keywords: These are the building blocks of SEO. Think of them as your website’s secret handshake with search engines. Begin with long-tail keywords (more specific phrases) to compete more effectively.

2. Content Quality: Content is king, but quality is its crown. Write informative, engaging, and unique content that resonates with your audience. Sharing personal experiences can make your content even more relatable and engaging.

3. On-Page SEO: Optimize your web pages by including keywords in your titles, headers, and meta descriptions. But remember, don’t overstuff…

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Lisa Lightband
Lisa Lightband

Written by Lisa Lightband

AI Enthusiast | Tech Facilitator | Content Creator. Using AI to lead by example, showing that anyone can create a sustainable online income using AI

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