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Going the Extra Mile: How Transforming In-Person Content into Digital Assets Can Supercharge Your Business

Lisa Lightband
3 min readOct 18, 2023
Photo by Matthew Osborn on Unsplash

In the ever-evolving world of education and personal growth, opportunities often come knocking when you least expect them. Sometimes, all it takes is the willingness to step out of your comfort zone and embrace the digital realm. In this article, we’ll embark on a journey of self-discovery, where an innovative approach to in-person presentations breathed new life into our business.

Overcoming the Initial Hurdles

Much like any professional, I’d often contemplated the idea of creating supplementary materials for our in-person presentations. However, as life’s whirlwind carried us away, this idea remained on the back burner. The prospect of transforming spoken words and concepts into a tangible handout felt like a daunting mountain to climb.

A Pivotal Moment: The Live Stream Revolution

Our transformation journey began with a simple decision during a recent presentation — to live stream the event. Little did we know, this choice would unveil a treasure trove of opportunities that had remained hidden in plain sight.

The Eureka Moment

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Lisa Lightband
Lisa Lightband

Written by Lisa Lightband

AI Enthusiast | Tech Facilitator | Content Creator. Using AI to lead by example, showing that anyone can create a sustainable online income using AI

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